The Nintendo Switch Broke US Sales Numbers




The Nintendo Switch is off to a nice little start here in the United States. Now before we dip into the figures just understand that this is a small size, consoles (unlike software) do not make a majority of their sales on launch. As good as these numbers are, we won’t fully know where the Switch is at till the winter.

As of writing this we currently do not have the actual figures, essentially just a couple quotes from Nintendo of America president Reggie Fils-Aime. Fils-Aime told the New York Times that the Switch has eclipsed the Wii’s sales numbers for it’s first weekend in the North American market. On top of that, the Legend of Zelda Breath of the Wild is now the best selling standalone launch title of all time, surpassing the likes of Super Mario 64 for Nintendo 64.

These figures are echoed in the U.K as well. In Japan, Famitsu is reporting that in Japan the Switch is landing somewhere in the middle in terms of sales at 330,000 units, compared to Wii: 370,000 and Wii U: 310,000. Now one thing of note out of Japan, the console market hasn’t been super healthy there in recent years with mobile gaming taking up a chunk of their sales.

All in all this is good news for Nintendo. Happy to see Zelda BotW as the best selling launch title, while the Switch seems to be off to a healthy start worldwide.

I was in a Toys R Us on Sunday and there was a line with around 40 people just waiting for a TICKET to get a Switch the next time they come in stock. This stuff wasn’t happening with the Wii U.

Also of note, most of the early sales are most likely from the hardcore audience, as we’re now starting to see more general consumers looking for the console as the hype train hit a maximum on Saturday.

The cool thing is this was done with really only Zelda as a game, no Madden, FIFA, or Assassins Creed to help the launch. Zelda, a franchise not always known for selling like gangbusters (just top top tier games), is leading the charge for the new console.

This will definitely be a situation I plan on monitoring over the course of 2017.









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